Founded by myself Lauren Morley, largely born from being unable to find comfortable, practical and stylish equestrian wear.
A clothing brand had always been a passion of mine and in 2021 I felt it was the right time to make this happen.
I have been crazy mad about horses and ridden since I was 8 and still just as obsessed as an adult.
I have always worked in the industry from riding schools, showjumping yards and educating students at college.
I like to be busy and give myself a challenge.
As well as designing my brand, I am also a full time coach, I do equissage therapy and ride for a local veterinary practice.
My vision behind the brand was to focus on ensuring it catered for everyone.
With much mental health awareness around the world, I wanted to tap into the fashion world to promote better body image.
It is so important for me to continue to develop the brand to suit all shapes and sizes and make everyone feel their very best, whether you are a groom, a horsey parent or a professional.
We’re now in 2025 I am looking to expand to bigger events, as well as continuing to support my local shows.
Grassroots is where it all began at Springwood riding club, I remain very grateful for the opportunity they gave me, alongside instagram and Facebook.
I hope my new website will continue to help LJM Equestrian brand grow and develop further as it reaches a wider audience.
I would like to thank everyone who has supported me and my brand along the way, helping to ensure it continues to flourish.
“Success is the melody of preparation, determination and a touch of courage”
